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Staging a DFW Home on a Budget: What's in My Staging Closet

· · 8 min read
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Quick Answer: You don’t need to hire a staging company to sell your DFW home for top dollar. After 28 years of listing homes across Dallas-Fort Worth, I keep a staging closet full of towels, rugs, books, and decor that I pull from for almost every listing. Put your real money into three things: a deep clean, fresh paint, and getting rid of any bad smell. Skip the big remodel.

Here’s something most sellers don’t know about me. I have a closet. Not a coat closet, a staging closet. It’s full of stuff I’ve collected over a lot of years: some of it’s my own decor, some of it got left behind by sellers, and some I bought because I knew it would help a house show better someday. When I take a new listing, I go through that closet and pull out exactly what I think the home needs.

That’s the whole secret to staging on a budget. You don’t have to spend thousands to make a house feel like a home. You just have to know what buyers actually respond to, and most of it is cheaper than people think.

What Does a DFW Realtor Keep in Her Staging Closet?

I concentrate on three rooms first: the bathroom, the kitchen, and the living room. Those are the spaces that make a buyer feel something. Here’s what comes out of the closet:

  • Top bathroom towels, folded up and kept in a bin so they’re ready to go
  • Bathroom rugs and area rugs
  • A glass container of shells for the bathrooms
  • Wood signs with nice words and motivational sayings
  • Old books for the built-ins, if the living room has shelves
  • Candles
  • A wreath for the front door
  • Fresh flowers outside the front door, always

If there’s a fireplace, I’ll put things on the mantle. If there’s a kitchen, I’ll set out a recipe book. Little touches like that make a place read as homey instead of just a vacant box with four walls.

Then there’s the free stuff, and honestly it matters just as much. I always sweep off the front porch and clean the windows before a home gets listed. That’s curb appeal, and it costs nothing. If the driveway or the porch looks icky, I’ll pressure wash it. You’d be surprised what a clean entrance does for a buyer’s first impression, whether the house is in Plano, McKinney, or Far North Dallas.

How Do You Stage an Empty House Without Buying New Furniture?

This is where a lot of sellers get it wrong. They think an empty house shows clean and simple. It doesn’t. It shows empty. As I tell people, “people just generally don’t have great imaginations for that kind of stuff.” Buyers can’t picture their couch in a room they’re standing in. So a bare room just feels small and cold, and they move on.

Now, you don’t want a seller to go buy furniture for a house they’re leaving. That defeats the whole point of selling on a budget. So I go into my closet and make the rooms look lived in with what I already have.

I had a home in Dallas once that was unlike anything else I’ve listed. It felt like a Chicago house, it had a basement, a unique floor plan with four different entrances, hallways running off to different quarters of the home, even a little haunting feeling to it. It was vacant when I took it. I brought in my own pictures, rugs, and decor to warm it up, and I put fake flowers outside the front doors so I didn’t have to keep driving over to water real ones at an empty house.

That house also taught the other half of the lesson. We priced it too high at first because the seller didn’t believe in its value, which happens all the time. Once we got it down to the right price, the right buyer walked in, the one who actually appreciated how different that floor plan was, and it went under contract. Staging gets them in the door. The right price gets them to sign. If you want to go deeper on that side of it, I wrote a whole piece on pricing your home to sell in DFW.

And before pictures, declutter. If you’ve lived somewhere for years, there’s stuff in every nook and cranny, and buyers read clutter as “this house is too small.” Start packing early. When I come back for photos, anything that’s still out, I’ll move it, pack it, or tuck it away. Buyers don’t want to see your clutter, they want to see the house.

Where Should You Spend Money Before Listing in DFW?

If you do have a little money to put in, here’s where it goes: flooring, paint, and a professional clean. That’s it. Those three things make a house feel fresh and cared for, and they pay you back.

Where I stop people is the remodel. Sellers very often think they have to gut a kitchen or redo a bath before they list. Sometimes a remodel makes sense, but a lot of the time it doesn’t bring back what you put in, or it turns into a patch job that looks mismatched against updates from a different year. As I tell my sellers, “I’d rather just price it right and let the buyers put the money into that if needed.” Let the next owner remodel to their own taste. Your job is to present it clean and consistent, not perfect.

This is the budget version of the bigger picture. If you want the full rundown on prepping a DFW home the right way, my home staging tips for selling faster and my prep-for-sale checklist cover the whole process from start to listing day.

How Do You Get Rid of Bad Smells Before Showings?

I always start with the smell, because it’s the one thing a seller can’t smell anymore. You live with it, so your nose tunes it out. A buyer catches it in the first three seconds, and in Texas heat the warm air carries everything.

Here’s what I’ve dealt with and how to fix it without spending a fortune:

  • Pet odors (cat urine is the worst): You usually can’t clean your way out of this one. Pull the carpet and the pad underneath, then put down new flooring. The smell lives in the pad.
  • Cigarette smoke: Prime and paint the walls. Depending on how bad it is, you may also need the HVAC system and vents cleaned out and a treatment done.
  • Strong cooking odors: Heavy spices and cooking smells get absorbed right into the walls over time. A fresh coat of paint usually takes care of it.

None of that is glamorous, but it’s the difference between a buyer who lingers and a buyer who’s already heading for the door.

So if a seller called me tomorrow and said, “Kristy, I have almost no money and I can only do three things before we list,” my answer is simple. I want it clean, smelling good, and freshly painted. Do those three, lean on a staging closet like mine for the rest, and you’re most of the way there.

Frequently Asked Questions

Q: How much does it cost to stage a home in DFW? A: It can cost almost nothing if you do it smart. I stage my listings from a closet of items I’ve collected over the years, so my sellers often spend zero on decor. If you’re spending money at all, put it toward cleaning, paint, and flooring rather than rented furniture.

Q: Do I need to hire a professional stager? A: Usually not. Professional staging can add real value in luxury markets like Highland Park or Frisco, but most homes sell beautifully with a good declutter, a few warm touches in the key rooms, and a clean, fresh feel. That’s most of the benefit at a fraction of the cost.

Q: Should I remodel my house before selling it? A: Most of the time, no. Remodels often don’t return what you spend, and a partial update can look mismatched against older finishes. I’d rather price the home correctly and let the buyer renovate to their own taste. Clean and consistent beats half-finished and expensive.

Q: What’s the fastest way to make my house smell better before a showing? A: Find the source first. Pet odors usually mean pulling carpet and pad and replacing the flooring. Smoke and heavy cooking smells usually mean fresh paint, sometimes with the vents cleaned. Don’t just cover it with candles, because buyers can tell.

Q: Does staging really help a home sell faster in DFW? A: Yes, because most buyers can’t picture themselves in an empty or cluttered space. A home that’s clean, decluttered, and warmly staged photographs better, shows better, and gives buyers a reason to slow down and imagine living there.


I’ve staged living rooms at 9pm and pressure washed driveways myself, because whatever it takes to get your home sold is the job. If you’re getting ready to list anywhere in Dallas-Fort Worth and you want honest advice on what’s worth doing and what’s a waste of money, call me at (972) 345-3516. When you call, I pick up. Not an assistant, just me.

Kristy Purtle - Dallas REALTOR

About the Author

Kristy Purtle

Kristy Purtle has been a licensed Texas REALTOR® since 1997, helping families buy and sell homes across the Dallas-Fort Worth metroplex. With 28 years of local market expertise, she provides personalized service from listing to closing.

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