Frisco Real Estate

Frisco has a range of home prices, from the mid-$400s to over $3 million in The Fields area. The median is $651,683 (down 4.7% from 2025). While it's generally higher than the DFW average, you're getting excellent schools, low crime, modern infrastructure, and a growing list of amenities in return. The 2026 buyer's market means you have negotiating leverage that didn't exist during the frenzied 2020-2023 period.

Frisco is known as 'Sports City USA' - it's home to the Dallas Cowboys headquarters (The Star), PGA of America headquarters, FC Dallas stadium, and the Frisco RoughRiders baseball team. The city is also famous for explosive growth (housing stock tripled since 2005), excellent Frisco ISD schools, and the upcoming Universal Kids Resort opening in 2026.

Frisco ISD is exceptional, consistently earning A+ ratings from Niche and TEA with 90%+ proficiency rates in math and reading. The district's unique 'Small Schools' philosophy builds more high schools to keep populations smaller and engagement higher. Top campuses include Wakeland, Reedy, Liberty, Centennial, and Independence. The district continues building new schools to manage growth, ensuring modern facilities and controlled class sizes.

Yes, traffic is Frisco's primary challenge. The Dallas North Tollway is heavily congested during rush hour, with commutes to downtown Dallas reaching 90 minutes in severe conditions (35-45 minutes non-peak). Frisco opted out of the DART rail system, making it car-dependent. US-380 is also a known bottleneck. The city is actively working on road improvements, but expect commute friction if you work in central Dallas.

Frisco is experiencing a significant market cooling with the median price down 4.7% to $651,683 and inventory surging to 875 active listings. Days on market have increased to 64 days, meaning the era of 'sight-unseen' offers is over. This is excellent news for buyers - you now have negotiating power, time for inspections, and leverage to demand repairs or price adjustments. It's not distress; it's normalization after years of unsustainable appreciation.

Universal Kids Resort (opening 2026) is expected to drive additional demand in the northern Frisco 'Fields' sector, particularly for short-term rental investment properties and vacation home buyers. It positions Frisco as a regional tourism destination beyond just sports, potentially adding sales tax revenue to support city services. Properties near the resort may see premium pricing, though the full impact won't be clear until after opening.

Phillips Creek Ranch offers resort-style amenities (extensive trails, multiple amenity centers) at more accessible price points than The Fields. Newman Village provides high-end custom homes with unique character (art sculptures, central plaza). The Fields commands the highest price-per-square-foot due to PGA proximity but represents the luxury frontier. East Frisco neighborhoods offer more mature trees and established feel at lower price points than west-side new construction.